The Meaning Behind Our 3 Crossed Arrows Logo

The logo of our company serves as a visual representation of our core values and mission. At its center are three arrows, each embodying a fundamental aspect of who we are and what we stand for:

  1. American Manufacturing Commitment: The first arrow symbolizes our unwavering dedication to American manufacturing jobs. It represents our belief in the importance of supporting local industries and economies, fostering job growth, and upholding the tradition of craftsmanship within our nation.
  2. Innovation in Watchmaking: The second arrow signifies our commitment to innovation and advancement in the field of watchmaking. It reflects our pioneering spirit in developing the first mass-manufactured American watch movements, empowering micro brands to create fully American-made products. This arrow embodies our pursuit of excellence and our desire to push boundaries within the industry.
  3. Philanthropic Endeavors: The third arrow stands for our commitment to making a positive impact beyond the realm of business. It represents our dedication to using our platform and resources to support organizations that advocate for and defend children. Through our watches, we aim to raise funds and awareness for causes that promote the well-being and protection of the next generation.

Collectively, these three arrows intertwine to form our logo, symbolizing the interconnectedness of our values and the holistic approach we take towards our business endeavors. They serve as a constant reminder of our mission to uphold the principles of American craftsmanship, innovation, and social responsibility in everything we do.